Feb
1st
Fri
1st
But percentage of total market share is and largely always has been the wrong way to consider the Mac user base, at least if you’re the sort of person whose job it is to worry about developing and monetizing a user base. To wit: Mac users (on average) are better educated, have more disposable income and show much stronger brand loyalty than their PC-using brethren. Combine that with the popularity of the Apple brand in key age groups and you get a demographic that leaves the average marketing department in need of a towel and a change of pants.
Comments (View)
